services
1 | content creation
2 | strategy + content
3 | strategy + content
+ social curation
4 | strategy + content
+ social curation
+ meta paid advertising
+ influencer outreach
1 | Restaurant & Cafe Photography
Got your social media scheduling covered - and just need photography?
Build a strong, recognisable brand aesthetic with our Restaurant & Cafe Photography:
Creative Consultation: A call or email conversation prior to define the creative brief and shoot direction.
1.5 Hours On Location
40+ High Quality Images: Focused on food, drinks, staff and venue
Editing & Colour Grading: Professional post-processing to match your brand’s aesthetic.
Digital Licensing: License to use images across all social media platforms, web and EDM
2 | strategy + content
Need help with strategy and content - but want to keep control of your posts to social platforms?
We offer a social media strategy and content creation package tailored specifically for your restaurant or café. You’ll receive a complete plan and professionally crafted content each month — ready for you to post and engage with your audience directly.
Inclusions :
- Branding and Goals Workshop
- Market Research and Brand Guide
- Branding and Strategy Asset Delivery
- Monthly Photo/Video Shoot: Focused around food, drinks, staff and venue
- Monthly strategy meeting
- All content ( photos / videos / graphic design elements) : Focused around food, drinks, staff and venue
- Digital Licensing: License to use images across all social media platforms, web and EDMs
*3 month minimum contract
from creation to curation & everything in-between
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from creation to curation & everything in-between 〰️
3 | HOSPITALITY essentials
Content + Social Curation
Elevate your brand, content and engagement with our all in one content and social media offering...
Enhance your brand’s identity, visibility and engagement with our Hospitality Essentials package. Designed to boost your venue's online presence, this package includes our expertise in strategic marketing, content creation, and social media management. Our comprehensive & organic approach ensures your business builds a strong brand foundation, while connecting with your audience and laying the roots for long-term growth & customer loyalty
Content Creation
We specialise in creating high-quality imagery and engaging short-form videos. Content creation included in the Hospitality Essentials package is as follows:
60+ Professionally shot Images: These images will showcase your food, drinks, staff and venue. Not only will they be used for social media, but you will have digital licensing for the length of your contract, with access to use them for your website, EDMs and ordering platforms.
8 Custom Videos: A combination of professionally shot and UGC to hit all target audiences.
Content Research: From video to audio, we research the most up to date trends and plan your content creation on a monthly basis. This allows us to plan for the month ahead + ensure we meet brand messaging repeatedly
We will visit your venue twice per 3 month contract period to execute the required content.
monthly deliverables
Social Media Output
12 Carousel posts (3/week)
8 Reel posts (2/week)
8 - 10 Original Story Posts
Sharing of customer generated posts and stories
Custom graphic tiles designed for social media use
Community management
Ongoing analysis and strategic post scheduling
This thought out schedule ensures a cohesive and engaging social media presence that builds community and drives interaction.
Communication & Reporting
Stay informed with clear and regular updates through:
Monthly 30 Minute Online Meetings: Optional meetings conducted via Google Meet or Zoom. These meetings provide an opportunity to review strategies, campaign performance, and address any questions.
What’s App Chat: We have an open line of communication via a What’s App group with ourselves and any key members of your team.
Monthly Reporting : We will show you how to access all the documentation needed for you to see your organic reach. Meta provides a comprehensive report detailing social media insights and actionable takeaways.
We’re Always Only a Phone Call Away!
4 | HOSPITALITY Essentials
plus influencers + Ads
All the content and monthly deliverables of the essentials package , plus the added exposure of influencers and meta ad management.
Influencers
Averna Creative specialises in co-ordinating visits from quality food influencers to your venue. These creators produce high-quality content and share it across their social media platforms, providing your brand with greater visibility, authentic engagement, and a wider reach.
Meta Ad Management
As part of this package we will create and oversea two Meta Ad campaigns per month. This process invloves:
Monthly Strategy Session:
An online meeting to discuss campaign goals and how these campaigns align with your overall marketing strategy.
Ad Performance Strategy:
We develop customised campaign strategies for high engagement and conversion rates, including compelling ad creatives, A/B testing, and refined ad copy.
Re-targeting & Audience Segmentation:
Advanced techniques to reach the most relevant audience – both new and existing to increase bookings & purchasingReporting:
We provide you with a full report & campaign insights, so we can collectively analyse the results prior to starting the next campaign
